Eve Metheny

Drive strategic direction and execution for all aspects of brand strategy and marketing for Hamra Enterprises. This strategic direction includes six companies with over 7,000 employees in eight states operating 91 Wendy's, 70 Panera Bread bakery-cafes, and 9 Noodles & Company restaurants
Direct and manage the company’s brand by integrating multiple entities to create Hamra master brand story and visual representation in each market
Develop a brand identity and brand growth plan for Hamra Enterprises including a style guide, logos, online and print materials, and an online presence. Create a consistent, dynamic, and professional branding statement, and a global brand guidelines one voice
Created the first website for the enterprise from architecture to content management

Manage marketing budgets for three restaurant concepts generating significant ROAS
Leveraged budget dollars across business units, marketing channels, and vendors to efficiently and effectively grow sales

Create and manage all marketing and enterprise programs to drive business and achieve departmental goals
Grew Boston and Chicago Panera fundraising program net sales by an average 25% year over year since 2011
Drove loyalty program to over 270K active members in Boston and Chicago markets ranking highest in the brands on a per unit basis
Efficiently manage media agencies and buys for all concepts and markets

Lead and mentor a team of Marketing Managers in remote locations supporting 170+ stores in LSM programs generating year over year comp sales
Developed internal automated systems which increase speed, efficiency, and productivity increase donations, fundraising, and sales-generating programs
Created a robust set of marketing standards and practices across all brands

Generate public relations initiatives and implementations and act as a spokesperson representing the enterprise to multiple audiences
Manage press coverage, community outreach, and special promotional activities

Oversee and manage integrated marketing efforts across all brands including ongoing content for web, print and social media including optimization strategies
For digital and social media campaign

Analyze results of each program performance, including identifying business drivers and opportunities for improvement report to CEO, and each Brand Division Operator

Lead an integrated program that raised over $900K for the Boston Children’s Hospital since 2011. Also generated $1million+ or 110 wishes for Make-A-Wish of Illinois through 50 Panera Bread bakery-cafes
The Chris Greicius Societies of Giving recognized Hamra Enterprises for giving between $1 million dollars to Make-A-Wish Illinois

MY ABILITIES

Abilities